Wednesday, January 16, 2013

Orange County Clothing Company Makes A Big Splash



Seth Matson Starts Surf Clothing Business

One in a Series of Surfrider Member Stories
   
Sunny Magdaug and Patti Kishel hold the exclusive rights to the following copyrighted material. For permission to reprint or excerpt it and/or link it to another website, contact them at  


  
Huntington Beach surfer and graphic designer Seth Matson just launched his new surf clothing business, the Orange County Clothing Company.


A member of the Surfrider Foundation’s Huntington Beach/Seal Beach Chapter and its former Vice Chairman, Matson is a new, original voice in the surf culture T-shirt and clothing field.

Seth Matson
 
SurfWriter Girls Sunny Magdaug and Patti Kishel were excited to hear that Matson’s designs and styles are created locally and reflect the Orange County beach lifestyle. “I’ve been surfing here since my grommet days at the Huntington Beach Pier,” Matson said, explaining that the pieces in his line have a So-Cal vibe.


A talented graphic designer, who has created T-shirt designs for surf clothing giants Billabong, Hurley and others, Matson is eager to make his own mark in the clothing industry with a full line of men’s, women’s and children’s T-shirts, hoodies, hats, sunglasses, and more.

Billabong t-shirt design by Seth Matson 


Along with his own designs, Matson is including selected designs from local artists in the area and promising newcomers. One of his reasons for starting the Orange County Clothing Company, he told SurfWriter Girls, was to “create something that the artists of Orange County could be involved with and feel proud to show off their talents on the tees.”












In addition to the Orange County Clothing Company’s cool styles, something else that will appeal to Matson’s casual-wear market is his “killer low prices.” Matson is committed to creating affordable clothing that is within reach of the general population.


Drawing on his surf industry background and entrepreneurial skills, Matson knows how to make top quality clothing while keeping costs low. One of the ways he is accomplishing this is by selling primarily online. “OCCC has streamlined its approach to offer an e-commerce experience that’s a snap to use,” Matson said. “With fast and easy navigation and great imagery, OCCC utilizes a super simple one-page checkout system that accepts credit cards and Paypal.”  


SurfWriter Girls Sunny and Patti are big fans of Matson’s art and know how committed he is to protecting the environment. With the Orange County Clothing Company he can follow his
passions in both of these areas.


painting by Seth Matson



 Matson at a Beach Clean-up  

Five dollars on the sale of each OCCC/ Huntington Beach Surfrider Foundation Tee will go to the Surfrider HB/SB Chapter to help with the costs of beach cleanups. The Tees, which are made with 100% organic cotton and water-based inks, are “super environmentally friendly,” Matson emphasized.


Seth Matson – the creative force behind Huntington Beach design company Matson Graphics and an associate producer on the award-winning documentary film Minds in the Water – is always looking for new avenues to explore.


The Orange County Clothing Company is the perfect vehicle to continue on his journey, expressing his creative vision in wearable art. 

Matson invites you to come and support OCCC when they sponsor two beach cleanups this year in Huntington Beach. Dates and Locations are: August 10, Santa Ana River Jetties & July 27, 6th St. (just north of the pier). OCCC will be handing out free gear to the first 30 people that arrive to the cleanup. For more info visit:
http://hsbsurfrider.org/programs/beach-cleanups/




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2 comments:

  1. Thank you for sharing. I am in talks now with an Orange County Realtor. I would love to live there. I will definitely be checking that website out, looks like they have some really great cali clothing!

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  2. Nice work! Your post is an excellent example of why I keep coming back to read your excellent quality content that is forever updated.

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