Sunday, April 3, 2022

News Blooms in Japan's Green Newspaper

 

On Earth Day 2022 Read All About It!

 


Written by SurfWriter Girls Sunny Magdaug and Patti Kishel

Remember the childhood riddle: "What's black and white and red all over? A newspaper."

For Earth Day 2022 (April 22nd), SurfWriter Girls have an eco-version of the riddle: "What's black and white and green all over?" 


The answer is Japan's largest daily newspaper, the Mainichi Shimbun, called the "Green Newspaper'' because it's not only recyclable, but regenerative.


Printed on biodegradable paper with plant-based ink, it's embedded with seeds that sprout into flowers or herbs when you shred the newspaper and plant and water the pieces. 

 


Founded in 1872, the Mainichi Shimbun, Japan's oldest daily newspaper with one of the largest circulations, launched its "Green Newspaper" on May 4, 2016, to demonstrate the publisher's commitment to sustainability and the environment. 

 


An instant hit with readers and environmentalists alike, the newspaper "that gives back to the planet" is proof that a 150-year-old company can lead the way in innovation. 

 


And, for Earth Day, SurfWriter Girls can't think of a better publishing strategy – all the news that's fit to plant.  


 

SurfWriter Girls

Surf’n Beach Scene Magazine

Sunny Magdaug and Patti Kishel hold the exclusive rights to this copyrighted material. Publications wishing to reprint it may contact them at surfwriter.girls@gmail.com Individuals and non-profit groups are welcome to post it on social media sites as long as credit is given.

               

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