Monday, November 13, 2017

Quiksilver - Back On Board!




A New Name and New Look


Written by SurfWriter Girls Sunny Magdaug and Patti Kishel

When you wipe out on a wave you go back out again.


And that's what giant surfwear retailer Quiksilver is doing this year after coming out of bankruptcy proceedings with a new outlook and a new corporate name – Boardriders.

New owner Los Angeles-based private equity firm Oaktree Capital Management is focused on a three-to-five-year plan that streamlines processes and brings Quiksilver and its corporate siblings Roxy and DC Shoes – closer to its markets. 


Quiksilver – the once high-flying company that led the surf industry with a $2 billion valuation – tried to be all things to all people and lost sight of its objectives. Instead of focusing on its strengths and loyal customer base it added other things like skiing and even golf to the lineup. 


Now the goal is to be more responsive to customer needs and trends and reduce excess inventory buildups. Planning is critical...and working as one global team with shared goals.


With the appointment this summer of former Navy Seal and ex-Oakley executive Nate Smith as President of the Americas Region, Oaktree is putting in place someone with strong leadership skills and business experience to re-energize the Quiksilver brand. 


SurfWriter Girls Sunny Magdaug and Patti Kishel have been following Quiksilver since 2011 and are interested to see how it implements the latest changes. 


Along with the new name, Quiksilver stores are getting a new look with stores poised to become social hubs that provide food and live music along with fashion. The company says it wants to give customers an "experience rather than just selling products"





This approach is also geared toward getting the next generation of surfers - millennials - in the door.


With the redesigned Boardriders stores already in Europe and Australia, North America is on the radar now. Malibu – scheduled to open soon – will be the first.


As we all know, retailing is constantly changing – with everything from online sales and aerial drone deliveries to pop-up stores and mobile apps on the scene. There's always something new on the horizon.


Boardriders is looking ahead and eager to catch the next wave!


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Sunny Magdaug and Patti Kishel hold the exclusive rights to this copyrighted material. Publications wishing to reprint it may contact them at surfwriter.girls@gmail.com Individuals and non-profit groups are welcome to post it on social media sites as long as credit is given. 


Friday, October 27, 2017

Int'l Surfing Museum Epic Exhibit




Written by SurfWriter Girls Sunny Magdaug and Patti Kishel

To experience how epic surfing can be, just step inside the doors at Huntington Beach's International Surfing Museum to see the Eddie Aikau exhibit.

 
Showcasing legendary Hawaiian surfer and lifeguard Eddie Aikau, who was the first lifeguard on Oahu's famed Waimea Bay, the exhibit is a tribute to Aikau's life and legacy. 


 


Museum executive director Diana Dehm told SurfWriter Girls Sunny Magdaug and Patti Kishel that the exhibit is one of the ways the museum can honor surfing's past and create a bridge with the present.
 

 


Dehm and archives collection manager Maria Ballas are working hard to make sure that surfing greats like Aikau aren't forgotten. 


Definitely one to remember, Aikau (1946 - 1978) was known for being fearless and tackling the big waves. -  and is credited for saving over 500 lives.



During Aikau's years as Waimea's lifeguard, he braved monster waves reaching 30-feet or more to make his rescues. No matter how bad the conditions, he never turned back. His dedication was so great that the locals always said, "Eddie would go."



In recognition of Aikau's selfless bravery, top surfers come from around the world to compete in the Quiksilver Eddie Aikau Big Wave Invitational at Waimea Bay, an event that's only held when the waves are big enough - in the 30-ft range Aikau routinely faced.  


Winner of the Duke Kahanamoku Invitational Surfing Championship, Eddie Aikau's life ended tragically when he was lost at sea on a sailing expedition retracing the ancient Polynesians' 2,500 mile route between Hawaii and Tahiti.


The outrigger canoe carrying the crew capsized and Aikau died heroically paddling on his surfboard toward Lanai Island trying to get help.

As he always had before, there was no question that Eddie would go.


Please post your comment below. Comments will appear the next day.
Sunny Magdaug and Patti Kishel hold the exclusive rights to this copyrighted material. Publications wishing to reprint it may contact them at surfwriter.girls@gmail.com Individuals and non-profit groups are welcome to post it on social media sites as long as credit is given.