A surfing trip to Costa Rica turned out to be more than an adventurous get-away for the founders of San Diego-based Pura Vida. When the two surf buddies were enjoying the lush tropical scenery and uncrowded waves at Dominical Beach they saw local artisans selling colorful handmade bracelets made out of strings.
Taken with the purity of the bracelets’ simple designs, they decided to help get the word out about the artisans’ creations. They brought the bracelets back to the States and began selling them to friends and family. With the partners’ infusion of marketing skills and energy, the number of bracelets sold rocketed from 3-5 a week to 15,000 a week. Pura Vida’s current revenue has made a big difference to the artisans’ lives and helps to support 25 Costa Rican families today.
Pura Vida representatives Erin Goodman, Paul Goodman and Griffin Thall were excited to tell us the company’s story. They said that the bracelets are carried in over 500 stores nationwide, including surf shops, boutiques and upscale stores like Nordstrom.
They noted that Pura Vida is a member of One Percent for the Planet and part of the proceeds from the bracelet sales goes to the non-profit Surfrider Foundation to support the organization’s grassroots activities to clean up the world’s oceans and beaches.
After traveling around the world surfing and connecting with people, the Pura Vida surfing duo saw “tons of beaches filled with trash and debris.” So the Surfrider Foundation was the perfect organization to partner with to give back and “truly change how people treat the ocean and beaches that surround us.”
As media consultants to the Surfrider Foundation, SurfWriter Girls couldn’t agree more with Pura Vida’s choice of a partner. Surfrider Foundation is an environmental organization dedicated to the protection and enjoyment of the world’s oceans, waves and beaches through conservation, activism, research and education. It now has more than 60,000 members in the USA and 100 chapters worldwide.
With all the different types of bracelets to choose from and the rainbow of colors available, Pura Vida’s slogan is “Express Your Lifestyle.” And, in expressing your lifestyle, you will be uniquely enhancing the lives of others.
For more information contact: http://hsbsurfrider.org/
For more information contact: http://hsbsurfrider.org/
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