Red Bull Energizes Life
A Surfrider Sponsor Story
Written by SurfWriter Girls Sunny Magdaug and Patti Kishel
Red Bull, the company known for its energy
drinks, is much more than a beverage company.
A promoter of sports from surfing to
Formula One auto racing, Red Bull believes in protecting the planet and
practicing sustainable manufacturing and distribution practices that make the
world a better place.
As a Surfrider Foundation sponsor, Red Bull is committed to the Three R's - Reduce, Reuse, Recycle.
Red Bull's drink cans are 100%
recyclable...and weigh 60% less than they used to, reducing the energy
needed to transport and store them. What's more, over 80% of the energy Red
Bull utilizes in its operations comes from renewable sources.
Red Bull's goal is to reduce its carbon
footprint - the indicator of its energy use - as much as
possible.
Red Bull Energy Drinks - instantly recognizable by the blue and white cans with the charging red bulls on them - were developed in Austria in 1987, but inspired by drinks in Asia. The ultimate fusion drink, blending East and West, Red Bull is a worldwide phenomenon available in over 165 countries with lifetime total sales to date of 50 billion cans.
Sharing the same desire
to promote an active lifestyle in a clean environment as Surfrider does,
Red Bull has sponsored Surfrider beach cleanups and participated in surf and rescue programs and other activities
to give back to the global community.
A welcome sight on hot days at the U.S. Open of Surfing in Huntington Beach
recently, Red Bull Energy Drinks quenched thirsts and provided that extra
boost of energy that everyone needed.
Red Bull is also a regular sponsor
of the annual International Surfing Day,
June 20, helping to celebrate the sport of surfing.
Surfers Mick Fanning, Julian Wilson
and Carissa Moore are some of the athletes sponsored by Red Bull.
When SurfWriter Girls Sunny Magdaug
and Patti Kishel were at an OC auto expo we stopped by the Red Bull booth and
saw that Patti’s husband Greg was already there checking out the sleek Formula
One car.
Seeing how fast it looked – just
standing still – it was easy to see why Greg gets up early in the morning to
watch the races televised from Belgium, Italy, Abu Dhabi, Singapore,
and other exotic locales around the world.
It's clear that Red Bull is living
the energetic life it portrays and charging full speed ahead like the
bulls on its cans.
Please post your comment below.
Comments will appear the next day.
Sunny
Magdaug and Patti Kishel hold the exclusive rights to this copyrighted
material. Publications wishing to reprint it may contact them at surfwriter.girls@gmail.com
Individuals and non-profit groups are welcome to post it on social media sites
as long as credit is given.
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