SURFscape Shares the stoke!

 

Surf Industry Makes a Splash in Huntington Beach

 

Written by SurfWriter Girls Sunny Magdaug and Patti Kishel

Cowabunga! Surf industry leaders and top brands are hitting the beach at the SURFscape expo in Huntington Beach, April 29 & 30, 2023. Billed as the "ultimate consumer experience focused around surfing and adjacent adventures," the event features over 100 leading surf/action sport brands.

With over 10,000 people expected to converge on the sand, there will be new product demos, hands-on-gear testing, interactive displays, and other immersive activities. 

It's a one-of-a-kind event to discover your stoke and to share the stoke.

 

Surf Industry Members Association (SIMA) president Paul Naude says, "We're thrilled to bring all these incredible brands and amazing products to the beach where consumers can experience them firsthand."

 

Joining together to create this tsunami of a beach event, the SIMA members are pulling out all the stops to get people engaged and involved in surfing with surfboard and wetsuit demos, van life exhibits, health and wellness experiences, a surf art gallery, storytellers stage, food trucks and more. There's even a surfboard shapers village where people can see how the boards are made.

SIMA president Naude is eager to shine the light on surfing and get everyone onboard to enjoy this sport of Hawaiian kings. "Once someone catches the wave and surf stoke, they're a surfer and surf product buyer for life. We're looking to grow the market with this unique consumer-facing experience in a way that's never been done before." 

Made up of surf apparel and accessories manufacturers, board builders, retailers, service providers, and others in the surf industry, SIMA is all in on this expo that's an ode to surfing. The doors are open and you're invited to come in! Big names Vans, O'Neill, Roxy, Rip Curl, Quiksilver, Reef, and Jetty are just some of the brands waiting to greet you, along with new, up-and-coming brands to discover.   

Event producers VIpe Desai and Melinda Simpson will be right in the middle of the action, making sure that the surf magic is on display for all to enjoy. Desai says "it's a huge opportunity...to get consumers down to the beach and have them experience these products where they'll actually use them." An avid surfer himself, he can't wait "to inspire and get people in the water and the outdoors."   

SurfWriter Girls

Surf’n Beach Scene Magazine

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